Scale your enterprise software with proven B2B sales strategies and market expansion frameworks.
Outbound sales, content marketing, events, partnerships
Discovery, demo, POC, negotiation, closing
Onboarding, adoption, expansion, renewal
Enterprise software investors prioritize ARR growth, net revenue retention (110%+), customer acquisition cost payback, sales efficiency metrics, and enterprise customer validation. They focus on repeatable sales processes, customer success metrics, and expansion revenue potential.
Focus on modern architecture, better user experience, faster implementation, and specialized use cases. Leverage cloud-native design, API-first approach, and mobile capabilities that legacy systems lack. Target specific verticals or departments where incumbents have gaps.
Enterprise software scaling typically takes 18-36 months: 6-12 months optimizing sales processes and customer success, 6-18 months expanding sales team and market segments, followed by geographic expansion or adjacent product development based on customer demand and market validation.