Complete framework for analyzing media and content market opportunities at the pre-seed stage. Build engaged audiences, validate content strategies, and create sustainable media businesses.
Content-market fit is validated through engagement metrics (time spent, shares, comments), audience growth rates, retention analysis, and direct audience feedback. Look for organic virality, high engagement rates (greater than 5% for most platforms), and growing subscriber retention.
Primary models include advertising (CPM/CPC), subscriptions, sponsorships, affiliate marketing, merchandise, courses/coaching, and platform-specific monetization (YouTube Partner, Twitch subs). Most successful creators use 3-4 revenue streams for stability.