Complete framework for analyzing property technology market opportunities at the pre-seed stage. Navigate real estate markets, validate PropTech solutions, and build scalable property innovations.
PropTech operates in a traditionally analog industry with slow technology adoption, complex regulations, and high-value transactions. Success requires deep real estate expertise, patience with long sales cycles, and strong demonstration of ROI to overcome industry inertia.
PropTech sales cycles range from 6-24 months depending on the customer segment and solution complexity. Residential consumer products may have shorter cycles (1-3 months), while enterprise real estate solutions require longer relationship building and ROI validation periods.