The complete Seed due diligence checklist for Consumer B2c startups. Prepare your data room, anticipate every investor request, and close your round faster.
2–4 weeks
Typical DD Timeline
5
DD Categories Covered
50+
Checklist Items Total
Consumer DD increasingly includes data privacy review for all jurisdictions where users are located. If you have EU users, GDPR compliance documentation is mandatory. Investors will review your privacy policy against actual data practices.
Documents to have ready before DD begins
Full corporate structure review including subsidiary entities, convertible note terms, and any prior investment documentation. SAFE/note review for conversion math.
12 months of bank statements, revenue reconciliation, and a reviewed financial model with actuals vs. plan comparison. No full audit expected.
Reference calls for all co-founders and any C-suite hires. Employment contract review. Equity vesting schedule verification.
Consumer B2c Seed due diligence typically takes 2–4 weeks. Full corporate structure review including subsidiary entities, convertible note terms, and any prior investment documentation. SAFE/note review for conversion math. Having a complete data room ready before DD kicks off can reduce this timeline by 30–50%.
For Consumer B2c at the Seed stage, investors focus heavily on: COPPA compliance for any users under 13, CCPA, GDPR, and state privacy law compliance framework, and User acquisition cost by channel with payback period, Day-7 and Day-30 retention cohort analysis by vintage. Consumer DD increasingly includes data privacy review for all jurisdictions where users are located. If you have EU users, GDPR compliance documentation is mandatory. Investors will review your privacy policy against actual data practices.
Your Seed data room should include: Certificate of Incorporation and all amendments; All SAFE/convertible note agreements; Cap table with fully diluted ownership; 12 months bank statements; All customer contracts over $10K ARR; IP assignment agreements for all employees; Option pool documentation. Use a structured folder system that mirrors investor expectations — most institutional investors use a standard folder taxonomy.
The five most common DD deal-killers are: (1) undisclosed founder litigation or criminal history, (2) IP ownership gaps — particularly for university-origin technology, (3) customer contract terms that prevent assignment on change of control, (4) cap table math errors or undocumented equity grants, and (5) financial restatements required after revenue recognition review.
Reference calls for all co-founders and any C-suite hires. Employment contract review. Equity vesting schedule verification.
Get the Consumer B2c Seed due diligence checklist as a Google Sheets or Notion template. Track completion status for every item in your data room.
Includes data room folder template, investor question tracker, and reference FAQ guide