A complete Seed financial model for Consumer B2c startups. Revenue model, unit economics, hiring plan, cash flow projections, and funding scenarios — structured for investor review.
Projection Horizon
3 years (monthly for Year 1, quarterly for Years 2-3)
Model Tabs
7 core tabs
Format
Excel + Google Sheets
Path to Series A metrics and the unit economics that prove the business model. Seed investors model the path from current to Series A-level KPIs.
Consumer models must distinguish organic from paid growth economics. If your model only works with heavy paid UA, it is a red flag. Show the contribution margin from organic cohorts separately — investors want proof the product has inherent pull.
Cohort-based user acquisition model with LTV curves by acquisition vintage. Revenue from in-app purchases, subscription, or advertising driven by DAU/MAU ratio and engagement depth.
Seed models should have a clearly documented assumption page. Every assumption should include a source (comparable company benchmark, customer interview data, or market research). Avoid top-down market share assumptions.
Show base case (on-plan), downside (50% of plan), and recovery timeline from downside. Include a Series A readiness milestone tracker showing the KPIs required to raise.
A Seed Consumer B2c financial model should cover 3 years (monthly for Year 1, quarterly for Years 2-3) of projections with these tabs: Assumptions Dashboard, Revenue Cohort Model, Unit Economics, Headcount Plan, P&L Summary, Cash Flow Forecast, Series A Bridge. Path to Series A metrics and the unit economics that prove the business model. Seed investors model the path from current to Series A-level KPIs.
Cohort-based user acquisition model with LTV curves by acquisition vintage. Revenue from in-app purchases, subscription, or advertising driven by DAU/MAU ratio and engagement depth. The key revenue drivers are: Monthly Active Users x ARPU; In-app purchase revenue by user tier; Subscription conversion and retention; Viral growth from K-factor (organic new users).
Consumer B2c unit economics at the Seed stage should include: Customer Acquisition Cost (CAC) by channel; Day-7 and Day-30 retention as LTV predictor; LTV by acquisition cohort at 6, 12, 18 months; LTV:CAC ratio target by channel; Viral coefficient (K-factor) and payback from organic growth. Consumer models must distinguish organic from paid growth economics. If your model only works with heavy paid UA, it is a red flag. Show the contribution margin from organic cohorts separately — investors want proof the product has inherent pull.
Seed models should have a clearly documented assumption page. Every assumption should include a source (comparable company benchmark, customer interview data, or market research). Avoid top-down market share assumptions. Start with the smallest unit of your business (one customer, one transaction, one seat) and build up from there. Every assumption should have a source or benchmark you can defend in an investor meeting.
Show base case (on-plan), downside (50% of plan), and recovery timeline from downside. Include a Series A readiness milestone tracker showing the KPIs required to raise.
Get the Consumer B2c Seed financial model as a pre-built Excel and Google Sheets template. Assumptions dashboard, revenue model, unit economics, and cash flow — ready to customize.
Includes Excel file, Google Sheets version, and model documentation guide