A complete Growth financial model for Consumer B2c startups. Revenue model, unit economics, hiring plan, cash flow projections, and funding scenarios — structured for investor review.
Projection Horizon
3 years with LTM actuals (trailing twelve months)
Model Tabs
7 core tabs
Format
Excel + Google Sheets
EBITDA generation, free cash flow conversion, and exit multiple positioning. Growth-stage investors are sizing the return on their investment against exit scenarios.
Consumer models must distinguish organic from paid growth economics. If your model only works with heavy paid UA, it is a red flag. Show the contribution margin from organic cohorts separately — investors want proof the product has inherent pull.
Cohort-based user acquisition model with LTV curves by acquisition vintage. Revenue from in-app purchases, subscription, or advertising driven by DAU/MAU ratio and engagement depth.
Growth stage models require GAAP financial statements as the foundation. All projections must reconcile to audited financials. Quality-of-earnings adjustments should be clearly documented with investor-friendly presentation.
Include IPO, strategic acquisition, and secondary scenarios with implied multiples based on comparable company trading and transaction comps.
A Growth Consumer B2c financial model should cover 3 years with LTM actuals (trailing twelve months) of projections with these tabs: LTM Financial Summary, EBITDA Bridge, Free Cash Flow Model, Working Capital Analysis, Capital Structure and Debt Schedule, Scenario Analysis (exit scenarios), Comparable Company Benchmarking. EBITDA generation, free cash flow conversion, and exit multiple positioning. Growth-stage investors are sizing the return on their investment against exit scenarios.
Cohort-based user acquisition model with LTV curves by acquisition vintage. Revenue from in-app purchases, subscription, or advertising driven by DAU/MAU ratio and engagement depth. The key revenue drivers are: Monthly Active Users x ARPU; In-app purchase revenue by user tier; Subscription conversion and retention; Viral growth from K-factor (organic new users).
Consumer B2c unit economics at the Growth stage should include: Customer Acquisition Cost (CAC) by channel; Day-7 and Day-30 retention as LTV predictor; LTV by acquisition cohort at 6, 12, 18 months; LTV:CAC ratio target by channel; Viral coefficient (K-factor) and payback from organic growth. Consumer models must distinguish organic from paid growth economics. If your model only works with heavy paid UA, it is a red flag. Show the contribution margin from organic cohorts separately — investors want proof the product has inherent pull.
Growth stage models require GAAP financial statements as the foundation. All projections must reconcile to audited financials. Quality-of-earnings adjustments should be clearly documented with investor-friendly presentation. Start with the smallest unit of your business (one customer, one transaction, one seat) and build up from there. Every assumption should have a source or benchmark you can defend in an investor meeting.
Include IPO, strategic acquisition, and secondary scenarios with implied multiples based on comparable company trading and transaction comps.
Get the Consumer B2c Growth financial model as a pre-built Excel and Google Sheets template. Assumptions dashboard, revenue model, unit economics, and cash flow — ready to customize.
Includes Excel file, Google Sheets version, and model documentation guide