A complete Series B financial model for Consumer B2c startups. Revenue model, unit economics, hiring plan, cash flow projections, and funding scenarios — structured for investor review.
Projection Horizon
5 years with AOP detail for current year (monthly)
Model Tabs
8 core tabs
Format
Excel + Google Sheets
Path to profitability, market leadership, and capital efficiency. Series B investors are modeling the exit multiple — they want to see EBITDA timing and revenue quality.
Consumer models must distinguish organic from paid growth economics. If your model only works with heavy paid UA, it is a red flag. Show the contribution margin from organic cohorts separately — investors want proof the product has inherent pull.
Cohort-based user acquisition model with LTV curves by acquisition vintage. Revenue from in-app purchases, subscription, or advertising driven by DAU/MAU ratio and engagement depth.
Series B models require a formal AOP (Annual Operating Plan) for the current year with monthly actuals-vs-plan tracking. Investors will ask for monthly actuals in the data room and will model variance trends.
Include a capital allocation memo that justifies the Series B use of proceeds. Show how each dollar maps to specific growth levers and the expected return on that investment.
A Series B Consumer B2c financial model should cover 5 years with AOP detail for current year (monthly) of projections with these tabs: Board-Level P&L Summary, Revenue Model by Segment, Sales Capacity Model, Headcount by Function, Departmental Budget vs. Actual, Balance Sheet Forecast, Cash Flow Statement, Capital Allocation Plan. Path to profitability, market leadership, and capital efficiency. Series B investors are modeling the exit multiple — they want to see EBITDA timing and revenue quality.
Cohort-based user acquisition model with LTV curves by acquisition vintage. Revenue from in-app purchases, subscription, or advertising driven by DAU/MAU ratio and engagement depth. The key revenue drivers are: Monthly Active Users x ARPU; In-app purchase revenue by user tier; Subscription conversion and retention; Viral growth from K-factor (organic new users).
Consumer B2c unit economics at the Series B stage should include: Customer Acquisition Cost (CAC) by channel; Day-7 and Day-30 retention as LTV predictor; LTV by acquisition cohort at 6, 12, 18 months; LTV:CAC ratio target by channel; Viral coefficient (K-factor) and payback from organic growth. Consumer models must distinguish organic from paid growth economics. If your model only works with heavy paid UA, it is a red flag. Show the contribution margin from organic cohorts separately — investors want proof the product has inherent pull.
Series B models require a formal AOP (Annual Operating Plan) for the current year with monthly actuals-vs-plan tracking. Investors will ask for monthly actuals in the data room and will model variance trends. Start with the smallest unit of your business (one customer, one transaction, one seat) and build up from there. Every assumption should have a source or benchmark you can defend in an investor meeting.
Include a capital allocation memo that justifies the Series B use of proceeds. Show how each dollar maps to specific growth levers and the expected return on that investment.
Get the Consumer B2c Series B financial model as a pre-built Excel and Google Sheets template. Assumptions dashboard, revenue model, unit economics, and cash flow — ready to customize.
Includes Excel file, Google Sheets version, and model documentation guide