A complete Growth financial model for PropTech startups. Revenue model, unit economics, hiring plan, cash flow projections, and funding scenarios — structured for investor review.
Projection Horizon
3 years with LTM actuals (trailing twelve months)
Model Tabs
7 core tabs
Format
Excel + Google Sheets
EBITDA generation, free cash flow conversion, and exit multiple positioning. Growth-stage investors are sizing the return on their investment against exit scenarios.
PropTech models must include interest rate sensitivity analysis. Most residential transaction volume is correlated with mortgage rates. Show 3 scenarios: current rates, rates +200bps, and rates -200bps. Investors will ask about this immediately.
Transaction volume model driven by market penetration, average transaction size, and take rate. Build a market-by-market cohort model showing unit economics improvement as you establish density in each geography.
Growth stage models require GAAP financial statements as the foundation. All projections must reconcile to audited financials. Quality-of-earnings adjustments should be clearly documented with investor-friendly presentation.
Include IPO, strategic acquisition, and secondary scenarios with implied multiples based on comparable company trading and transaction comps.
A Growth PropTech financial model should cover 3 years with LTM actuals (trailing twelve months) of projections with these tabs: LTM Financial Summary, EBITDA Bridge, Free Cash Flow Model, Working Capital Analysis, Capital Structure and Debt Schedule, Scenario Analysis (exit scenarios), Comparable Company Benchmarking. EBITDA generation, free cash flow conversion, and exit multiple positioning. Growth-stage investors are sizing the return on their investment against exit scenarios.
Transaction volume model driven by market penetration, average transaction size, and take rate. Build a market-by-market cohort model showing unit economics improvement as you establish density in each geography. The key revenue drivers are: Transaction count x average transaction value x take rate; Subscription or data service revenue; Marketplace listing or advertising fees; Referral or lead generation revenue.
PropTech unit economics at the Growth stage should include: Revenue per transaction and take rate trend; Transaction acquisition cost (agent, buyer, seller); Contribution margin per transaction after direct costs; Market density metrics (transactions per zip code per month). PropTech models must include interest rate sensitivity analysis. Most residential transaction volume is correlated with mortgage rates. Show 3 scenarios: current rates, rates +200bps, and rates -200bps. Investors will ask about this immediately.
Growth stage models require GAAP financial statements as the foundation. All projections must reconcile to audited financials. Quality-of-earnings adjustments should be clearly documented with investor-friendly presentation. Start with the smallest unit of your business (one customer, one transaction, one seat) and build up from there. Every assumption should have a source or benchmark you can defend in an investor meeting.
Include IPO, strategic acquisition, and secondary scenarios with implied multiples based on comparable company trading and transaction comps.
Get the PropTech Growth financial model as a pre-built Excel and Google Sheets template. Assumptions dashboard, revenue model, unit economics, and cash flow — ready to customize.
Includes Excel file, Google Sheets version, and model documentation guide