A complete Pre-Seed financial model for PropTech startups. Revenue model, unit economics, hiring plan, cash flow projections, and funding scenarios — structured for investor review.
Projection Horizon
18 months
Model Tabs
5 core tabs
Format
Excel + Google Sheets
Cash runway, burn rate, and the key milestones that unlock your next round. Pre-seed investors focus on whether you have enough runway to prove the thesis.
PropTech models must include interest rate sensitivity analysis. Most residential transaction volume is correlated with mortgage rates. Show 3 scenarios: current rates, rates +200bps, and rates -200bps. Investors will ask about this immediately.
Transaction volume model driven by market penetration, average transaction size, and take rate. Build a market-by-market cohort model showing unit economics improvement as you establish density in each geography.
Build every assumption from first principles. Pre-seed investors will ask "how did you get to this number?" for every major line. Have a clear answer that ties back to market research or comparable benchmarks.
Model two scenarios: (1) raising your target amount, (2) raising 70% of target. Show what milestones you hit in each case and when you need to start the next raise.
A Pre-Seed PropTech financial model should cover 18 months of projections with these tabs: Assumptions Dashboard, Revenue Model (monthly), Headcount Plan, Cash Flow Forecast, Runway Sensitivity. Cash runway, burn rate, and the key milestones that unlock your next round. Pre-seed investors focus on whether you have enough runway to prove the thesis.
Transaction volume model driven by market penetration, average transaction size, and take rate. Build a market-by-market cohort model showing unit economics improvement as you establish density in each geography. The key revenue drivers are: Transaction count x average transaction value x take rate; Subscription or data service revenue; Marketplace listing or advertising fees; Referral or lead generation revenue.
PropTech unit economics at the Pre-Seed stage should include: Revenue per transaction and take rate trend; Transaction acquisition cost (agent, buyer, seller); Contribution margin per transaction after direct costs; Market density metrics (transactions per zip code per month). PropTech models must include interest rate sensitivity analysis. Most residential transaction volume is correlated with mortgage rates. Show 3 scenarios: current rates, rates +200bps, and rates -200bps. Investors will ask about this immediately.
Build every assumption from first principles. Pre-seed investors will ask "how did you get to this number?" for every major line. Have a clear answer that ties back to market research or comparable benchmarks. Start with the smallest unit of your business (one customer, one transaction, one seat) and build up from there. Every assumption should have a source or benchmark you can defend in an investor meeting.
Model two scenarios: (1) raising your target amount, (2) raising 70% of target. Show what milestones you hit in each case and when you need to start the next raise.
Get the PropTech Pre-Seed financial model as a pre-built Excel and Google Sheets template. Assumptions dashboard, revenue model, unit economics, and cash flow — ready to customize.
Includes Excel file, Google Sheets version, and model documentation guide